Tirol’s amazing natural beauty

More valuable than ever before

Historically, nature parks have only been considered from the point of view of nature protection. However, due to the shift toward ecological values, the tourism potential of nature parks has grown.

The potential for nature tourism has been demonstrated since 2007 by the close collaboration between the Tyrolean nature parks and the advertising firm Tirol Werbung. Under the brand "More valuable than ever", Tyrol is reinforced as a holiday destination with expanding coverage of the nature reserve areas and, in turn, the Nature Park is positioned for the domestic and foreign markets. The Tirol Werbung advertising firm and all Tyrolean Nature Parks have jointly developed exciting package offers for you.

Our tip: The most beautiful Photopoint in the Zillertal Alps High Mountain Nature Park

Nature Park Experience » Tirol’s amazing natural beauty